Novel Gateway Brand Identity
In the fall semester of 2025, as a class assignment for ART 227 01 Basic Graphic Design, I designed a brand identity kit for a hypothetical local bookstore I created and named Novel Gateway. I used Adobe Illustrator to create assets.
Experience Gained
Design Process
Final presentation documentation
Thumbnail sketches
Moodboards
Iteration & organization
Competitive scan
Design brief
Brand Identity
Simple and expressive logo designs
Target-appropriate social media assets
Target-appropriate advertisements
Peer Evaluation
Exchanging constructive critique
Clarifying design intents
Requesting feedback
Updating presentations regularly
Observing weekly milestones
Software
Adobe Illustrator
Microsoft PowerPoint